Samantha Scholl
Associate Vice President, Innovation & Entrepreneur Programs

Samantha Scholl is the Associate Vice President of Innovation & Entrepreneur Programs at the Better Business Bureau, where she leads dynamic initiatives that drive innovation, accelerate small business growth, and expand access to entrepreneurial resources. With a strong background in community engagement, program development, and strategic partnerships, she builds impactful pathways that empower founders to break through barriers and scale with purpose.
A lifelong explorer, Samantha has traveled to over 70 countries on a shoestring budget, blogging about her global adventures as a passionate travel writer. Her love for discovery fuels her approach to entrepreneurship—creative, bold, and always focused on the bigger picture.
Samantha’s leadership has earned her recognition as one of San Diego Business Journal’s Top 500 Most Influential Leaders, a Top 50 LGBTQ Leader of Influence, and recipient of both the Inclusive Champion Award and the She Makes History Award.
She recently served on the board of the San Diego Equality Business Association and continues to advocate for inclusive, future-forward entrepreneurship that sparks meaningful change across communities.

